The Brief:

Meta prioritizes the influential, growing gaming audience. One of my teams focused on the gaming community, and a relatively new staffer pitched me on a podcast for the gaming community.

What I Did:

As executive producer, I led the team of internal and external partners to bring the project to life. This included building the concept, driving a competitive analysis in a crowded sea of podcasts, audience research, and overseeing visual branding, social distribution, as well as budget and legal approvals.

Where it Lived:

The pilot series launched on Spotify, Apple Podcasts, Google Podcasts, and was distributed across relevant Meta-owned social channels.