The Brief:

The demand for visual content grew sharply, from executives and audiences.

What I Did:

• Created a visual storytelling sub-team. This included two full-time video producers, who worked with external video production companies that could interpret Meta’s brand identity.

• Hired a full-time graphic designer, who built a roster of external illustrators.

• Improved relationships with internal creative agencies. This helped our team increase the production and quality of videos, illustrations, infographics and other visual content.

• Regularly shared the performance of visual content with key internal leaders, with actionable insights. This helped push executives toward more digestible visual content—in many cases, videos were shorter, and more accessible to a wider audience.

• The team’s visual content appeared on owned channels, as well as in major media outlets—including The Wall Street Journal and Axios.