Meta

Explaining tech innovations to the world.

The Portfolio:

Over the last decade, Meta created a bundle of digital channels explaining its tech innovations–from artificial intelligence to the emerging metaverse–to specific tech audiences. The main goals were to inform and drive discussion within tech communities, and among the tech media: our channels’ content was frequently cited by major media outlets like The New York Times and The Wall Street Journal. A secondary goal was to generate excitement among potential recruits–including AI researchers, engineers, developers–and partners.
Within 18 months, the audience for my team’s channels grew by 29%, to 22 million people.

This digital platform was quickly designed to explain Meta’s tech innovations to a relatively broad tech-informed audience, including consumers, policymakers, regulators, AR/VR enthusiasts, gamers, AI researchers, and engineers.
In 2020, Tech at Meta — then known as Tech@Facebook—began hosting “CTO Notebook,” a regular text and video column from the company’s then-chief technology officer.
In 2021, a new vertical, “Ideas,” was launched within Tech at Meta to house content from a mix of tech leaders across the company. Ideas housed “Boz to the Future,” a podcast hosted by Meta’s current chief technology officer.

This digital platform was designed to explain Meta’s artificial intelligence innovations and research to the AI community. In some cases, the blog’s content generated news within the tech media—and often the content was repackaged for broader owned channels, like Tech at Meta, and the company’s primary Newsroom.

This digital platform was designed to explain Meta’s engineering innovations and research primarily to the world’s engineering community. My team’s editors worked with Meta’s engineers to shape content about their research, to explain it to a relatively large external audience.

This digital platform was designed to celebrate innovations and new releases for the gaming community.